In today’s post, I will be sharing with you how I use Canva to create all my branding and marketing materials and even what I use to create resources for majority of my clients.
When it comes to creating engaging and unique content on social media, sometimes you can find yourself out of ideas, out of time, and out of your mind. Once you’ve reached that point you feel like the only way that you can get your content to be aesthetically pleasing and social media ready is to hire a graphic designer.
In most cases, when you’re first starting out hiring a graphic designer might not necessarily be in the budget. In today’s post, I will be sharing with you how I use Canva to create all my branding and marketing materials and even what I use to create resources for majority of my clients.
If you haven’t been using Canva yet for your business, you are missing out on one of my favorite business tools. Canva is a user-friendly design platform commonly used by marketers, bloggers, and small business owners.
You can create social media images, brochures, logos, blog graphics, eBooks, and so much more. The best part is that you can customize any image you create with your own colors, fonts, and photos to create professional graphics that represent your brand and its all free.
You can also invest in the pro version for $12.95 for up to a (5) people team to have access too as well. It comes with everything that the free version comes with plus the ability to upload your own fonts, the ability to schedule social media content to 7 platforms, use of all premium stock photos, video, audio, and graphics and so much more. I’d say it’s definitely worth the small investment!
To help you assess how Canva can help your social media profile grow, here are five ways Canva can help you manage social media for both you and potential clients.
1. Branding Images
When it comes to using Canva I am legit a graphic designer. Canva makes branding images as simple as a drag and drop. Whether you choose to use your logo, social media handles, or a hashtag, what was once adaunting task will only take a few moments of your time. You can also use the transparency tool to make your images look sleeker and more non-invasive to your audience.
2. Creating Logos
Your logo s the face of your business. Canva’s logo templates are designer approved color combinations. If you have something more specific in mind, you can easily adjust the colors throughout your logo design. If you are really trying to test out your skills, you can also choose a blank document and create a design from scratch like I did for my client’s logo’s below:
Blogger Tip: When creating your logo’s, change your pixels to 3000X 3000. Doing this makes the quality of your logo readily transferrable to other marketing materials such as t-shirts, business cards etc. Another pointer, use other resources like creativemarket or myfonts.com to purchase font bundles and other graphics to make your creations more original.
3. Pinterest Graphics
Pinterest remains an acquisition opportunity for users to find and engage with content and lead them back to your product, blog, or homepage.
As a brand or business, you want your website to be the hub of your online presence, and you want people to easily be able to pin your blog posts and page content to their own Pinterest boards.
Whether you want to point Pinterest users back to a blog post, or simply get them to save an inspirational quote, Canva has thousands of Pinterest graphics in various shapes and sizes that will allow you to create a design that stands out.
4. Instagram Stories
Instagram stories are a simple and quick way to showcase you and your brand’s personality. The use of Instagram story’s is a great way to gage and engage with your audience.
Canva has amazing templates that you can use as is or recreate to match your brands aesthetic. Canva allows you to easily add and edit other elements such as texts, shapes, frames, charts, and icon. Also, this a great way to create inspirational quotes, promote blog posts, or add some flare to your pictures.
Instagram video is one of the best tools in a marketer’s toolbox and a great way to drive traffic to your feed. With Canva you’ll find it simple to make videos everyday.
You can use the simple drop and drag tool to make compelling short videos in minutes by using Canva’s library of pre-made templates or create an awesome boarder for a video you already created.
You can change up the template by adding some of your brands personal touches to the video like I did for the relaunch of my podcast awhile back.
I hope that you found some of my tips for using Canva beneficial. I literally use Canva for all of my creative needs. Branding material, infographics for school projects, invitations, even party favor labels.
Canva is by far my favorite app to getting things done. So next time that you feel like you HAVE to hire a graphic designer remember that you have a bomb app like Canva to help you take designing and creating to another level with just a little time and at no cost to you.